Little Farm Co 32 Percent Retention But Stuck At 30 Cr Barbershop

TITLE: 32% Retention but Stuck at ₹30 Cr? How to Use AI to Hit a ₹500 Cr Goal | Ft. The Little Farm Co. CHANNEL: The BarberShop with Shantanu DATE: 2026-04-16 URL: https://www.youtube.com/watch?v=kZ25RkCmeqQ ---TRANSCRIPT--- When is it the right time in terms of a young brand like us to go retail?

Why to go retail? Why you have a 10x potential today without even touching retail? Where do you want to take this business? We want to make it a 500 brand family sits together and their product is designed to lose here and your product is designed to lose here. Right to win not for you but for your consumer. I think a mistake that a lot of people make it’s a very expensive mistake to make is that 10 to 24 to 40 to 100 journey might happen much quicker than you imagining just through this moving to shampoos was not both sit in the bathroom but and me being bald has nothing to do with it this puts things in perspective because a lot of times clos deals with a lot of offline platforms and he’s like it’s a good deal we should go for it we should go for it and you’ll be like do we have to you sold it you realize the money it’s game over. However, please remember even that is not such a good deal because you will blow your reputation. So, I’ll give you a framework. I’ve used it to build very small businesses like 0 to1 journeys. Used it also to run multi-billion dollar businesses. Universal framework. So, we call this framework.

Adita, welcome to Barberhop Kulk Scale. So happy to have both of you. when we saw your uh uh company I was very excited because it’s a topic of close personal choice because I absolutely love I love it as a consumer of different kinds of pickles different kind of chutneys I think they add tremendous joy to my life so to have founders who are building it is is amazing I have with me Arjun uh Arjun is a board member friend mentor uh a veteran of the barber shop this is probably his 10th or 11th episode he’s kind enough to give a lot of time

[Full transcript stored — see source video for complete text. Key sections covered: founder backgrounds (Aditi marketing/Cass Business School, Aditya ex-Jimmy’s Cocktails), business metrics (32% retention, ~70K jars/month, ~₹30 Cr ARR, 70% qcom, 15% marketplaces, 10% Shopify, 5% HoReCa), the retail timing question, the awareness/affordability/accessibility framework, the 70-20-10 Be Big/Be Fast/Be Bold framework, AI for demand planning, sampling ideas (matri-achar packs, newspaper-style apartment drops), right-to-win discipline, and the Sweet Karam Coffee grandmother-as-mascot suggestion.]